To show our support for the women and men battling Breast Cancer, Ketchum designed a Pink Ribbon Tag. We featured the Pink Ribbon tags on our website for the month of October. The profit from the sale of the tags was donated to the Cancer Services Program of Saratoga County.
How the Tags Started
Early in October, I asked Gary to engrave a ribbon on one of our pink cattle neck tags. I thought the ribbon on a cattle tag was a unique way for us to show our support for the women and men fighting breast cancer. The tag turned out great and I posted a picture of the tag on our Facebook page. We got a very positive response.
Our Customers are so Generous
One of the comments on our post was an order for 20 of the tags, as well as several other inquiries about how to get a Pink Ribbon tag. So the idea to offer the tags for sale actually came from one of our customers! I always say, our customers have the best ideas! We decided to place the Pink Ribbon Tag on our website and donate $2.50 for each tag sold to the Cancer Services Program of Saratoga County. While there are many worthy organizations working to find a cure and treatment options for breast cancer, we wanted to keep our support local.
Keeping our Donations Local
Breast Cancer is as personal for us as it is for most people. Our Mother is a survivor; we are so blessed to have her with us! We wanted to keep our donation local and help support our neighbors through diagnosis and treatment programs in our community.
Our goal was to sell 100 of the Pink Ribbon Tags. We didn’t reach our goal, and we did make a $250.00 donation to the Cancer Services Program of Saratoga County. We plan to offer the Pink Ribbon Tags again next October, with a more comprehensive marketing plan and a higher goal! Of course, like everyone, we are hoping the cure will be discovered this year!
Lisa Podwirny is the owner of Ketchum Mfg. Connect with her on Google+!